AI and Workflow Automation
AI & Workflow AutomationWe build AI automations and workflows that connect the tools you already use, so leads get answered in seconds, data moves between systems on its own, and your team stops doing work a bot should be doing.
Automation done badly is a chatbot that annoys customers and a Zapier workflow nobody remembers building. Automation done properly is invisible: a WhatsApp enquiry gets answered instantly with the right information, a new CRM deal triggers a Slack alert and a proposal template, and a lead that goes quiet for three days gets a follow-up without anyone lifting a finger.
We build on n8n for custom multi-tool workflows, and on WhatsApp-first platforms like Botspace, Wati and Respond.io for conversational automation, choosing the right tool for what you're actually trying to solve rather than defaulting to whichever one we sell the most.
Every automation we build is scoped around a business outcome (faster response time, fewer manual data entries, more booked calls) not around "having AI" for its own sake. If a manual process would take a person 3 minutes and happens 40 times a day, that's the kind of thing we automate.
What we actually automate
Every business has a handful of repetitive tasks eating hours every week. We find those and remove them with workflows that run without supervision.
- Instant WhatsApp replies to common questions (pricing, availability, hours, location) with human handoff for anything else
- New lead in CRM triggers a WhatsApp or email sequence automatically
- Meta ad form submissions land directly in your CRM as a qualified lead, no manual copy-paste
- Abandoned Shopify carts get a WhatsApp or Instagram DM nudge within minutes
- Invoices, quotes and contracts generate and send themselves when a deal hits a certain stage
- Internal alerts (Slack, email, WhatsApp) fire the moment something needs a human's attention
How the automation actually gets built
We start by mapping the current process end to end, every manual step, every tool it touches, every person involved. That map is what gets automated, not a guess at what "AI automation" should look like.
For custom multi-step workflows (CRM to WhatsApp to Google Sheets to Slack, for example) we build on n8n, which lets us connect almost any tool without being locked into one vendor's ecosystem. For WhatsApp-first automation we pick the platform that matches your channel mix: Botspace for Shopify and Instagram-led retail, Wati for structured broadcast and team-inbox needs, Respond.io when you're juggling WhatsApp alongside Instagram, email and web chat.
Every workflow gets tested against real scenarios, including the edge cases (a customer asking something the bot can't answer, a payment failing, a duplicate lead) before it goes live, and we build in a clear handoff to a human wherever the automation shouldn't be making the call alone.
Support after launch
Automations need occasional adjustment as your business changes, a new product line, a new pricing tier, a new channel. We include a post-launch window to tune workflows based on how they perform in the real world, and offer ongoing support to add new automations as new needs come up.
We also monitor for the failure points that matter most: a workflow silently breaking because an API changed, or an AI agent giving a wrong answer it shouldn't be giving. You'll know before your customers do.
When to pick which
| WhatsApp AI (direct build) | Botspace | Wati | Respond.io | |
|---|---|---|---|---|
| What it's actually for | A custom-built AI agent on the WhatsApp Business API, trained on your catalog, FAQs and booking flow | WhatsApp, Instagram DMs and Shopify order updates automated from one platform, built for retail and e-commerce | A structured WhatsApp broadcast, chatbot and team-inbox platform built for support and sales teams | One inbox for WhatsApp, Instagram, email and web chat, built for teams juggling several channels at once |
| Best for | Businesses that want a genuinely custom conversation flow tied into their own CRM and data, not a template | Shopify and Instagram-heavy retail brands that need order confirmations, abandoned cart nudges and DM replies automated | Sales and support teams that need broadcast campaigns, quick replies and a shared team inbox without custom development | Businesses fielding enquiries across 3 or more channels who are losing messages between inboxes |
| When to pick this one over the others | When your use case is specific enough (real-time pricing, appointment logic, multi-step qualification) that a template bot can't handle it | When Shopify is your core sales channel and WhatsApp/Instagram are extensions of it | When you need WhatsApp automation live fast, with less custom build time than a from-scratch AI agent | When WhatsApp alone isn't the bottleneck, the real problem is messages getting lost across multiple platforms |
| Setup time | 2 to 5 weeks depending on how much the AI needs to know | 1 to 2 weeks for standard e-commerce flows | 1 to 2 weeks for standard broadcast and inbox setup | 1 to 3 weeks depending on number of channels connected |
Every tool we implement
n8n Workflow Automation
Custom multi-tool workflows connecting your CRM, forms, sheets, WhatsApp and internal tools on one automation engine.
Learn more
WhatsApp AI Automation
A custom AI agent on WhatsApp Business API that answers, qualifies and books, trained on your own data.
Learn moreSocial Media Automation
Scheduled posting, DM auto-replies and comment-to-lead capture across Instagram, Facebook and LinkedIn.
Learn more
Botspace WhatsApp, Instagram and Shopify Automation
Order confirmations, cart recovery and DM automation built for Shopify and Instagram-led retail brands.
Learn more
Wati WhatsApp Automation
Broadcast campaigns, chatbot flows and a shared team inbox set up fast on the Wati platform.
Learn more
Respond.io Omnichannel Automation
WhatsApp, Instagram, email and web chat unified into one inbox with routing and automation rules.
Learn more
Platforms we implement
Frequently asked questions
It depends on your channel mix and how custom the conversation needs to be. Shopify and Instagram-led retail brands usually fit best with Botspace. Teams that need fast broadcast campaigns and a shared inbox without custom development do well on Wati. Businesses juggling WhatsApp, Instagram, email and web chat together benefit most from Respond.io's unified inbox. If your use case needs genuinely custom logic (real-time pricing, multi-step qualification), a direct AI build on the WhatsApp Business API is the right call. We'll recommend one on a scoping call rather than guessing upfront.
Not if it's built properly. We train the AI on your actual FAQs, tone and product information, and every build includes a clear handoff to a human for anything the bot shouldn't handle alone. The goal is faster, accurate answers for common questions, not replacing your team for every conversation.
n8n is a workflow automation engine that connects almost any tool, app or API, including ones that don't have a native Zapier integration. It's better suited to multi-step workflows with conditional logic (if this, then that, unless this other thing happened) and it doesn't charge per task the way many alternatives do, which matters once your automations scale up in volume.
Simple workflows (a form submission triggering a CRM entry and a WhatsApp confirmation) can be live within a week. WhatsApp AI agents and multi-tool n8n builds typically take 2 to 5 weeks depending on how many systems and edge cases are involved.
Yes, we'll need API access or admin permissions to whichever tools the automation touches (your CRM, WhatsApp Business account, Shopify store, Google Workspace, etc). We only request access to what the specific workflow requires and can work within your existing permission structure.
That's usually where it delivers the most value. If you don't have a CRM in place yet, or your current one isn't set up to receive automated leads properly, we can pair this with our CRM implementation work so the two are built to work together from day one.
Tell us what's slowing your team down
We map the CRM or automation fix and send a quote.
Book a Free Demo