Social media automation for posting, replies and lead capture
Instagram, Facebook and LinkedInWe automate the repetitive side of social media: scheduled posting with an approval step, instant replies to DMs and comments, and lead capture that drops every enquiry into your CRM with its source post attached. A single workflow costs AED 1,800 and goes live in about a week.
What social media automation can do for your team
Social media generates a steady stream of small tasks, a comment asking for pricing, a DM asking about availability, a post that needs to go out at the same time every week. None of that needs a person doing it manually, and every hour spent on it is an hour not spent on the conversations that need judgement.
We build on the Meta Graph API for Instagram and Facebook, which gives direct access to comments, DMs, scheduling and page insights. For workflows that span several tools, such as a comment reply that also creates a CRM lead and alerts your team on Slack, n8n sits in the middle.
Which social media automation tools do we use?
It depends on the job. For scheduling, Meta Business Suite covers Instagram and Facebook for free, and tools such as Buffer or Hootsuite add LinkedIn and team approvals. For DM and comment automation on Instagram, BotSpace or a direct Graph API build. To move leads into Zoho or HubSpot and report on them, n8n.
We keep the stack as small as the job allows. A business posting three times a week does not need an enterprise suite.
Instagram and Facebook DM auto-replies
Common DM questions (pricing, hours, location, availability) get an instant, accurate reply pulled from your actual business information, day or night. If a message falls outside what the automation is trained to answer, it flags the conversation for your team instead of guessing.
This runs on the same confidence-based handoff logic we use in WhatsApp automation: the bot answers what it knows and gets out of the way for anything that needs a real person.
- Instant DM replies to FAQs across Instagram and Facebook
- Keyword-triggered replies, someone comments a specific word and gets an automatic DM
- Handoff to a human for anything outside a set confidence threshold
- Every DM conversation logged as a lead or contact in your CRM
Comment-to-DM lead capture
This is the workflow most businesses ask for first: someone comments "DM me" or a similar keyword on a post, and the automation sends them a DM automatically, no one on your team has to spot the comment and respond manually. It works well for giveaways, product drops and any post where you're deliberately driving people to comment for more information.
The lead doesn't stop at the DM. Once someone replies with their details, the automation pushes the contact straight into Zoho or HubSpot as a new lead, tagged with which post and campaign it came from, so your sales team can follow up without digging through Instagram manually.
Scheduled posting with an approval step
Content gets scheduled once and published across Instagram, Facebook and LinkedIn at the times you set, with platform-specific formatting handled automatically rather than posting the same crop and caption everywhere. If you're running a content calendar in a spreadsheet or planning tool already, we connect that directly so scheduling doesn't mean double data entry.
For businesses posting regularly across several accounts or locations, we set up approval steps too, a post can sit in a review queue before it goes live, so automation doesn't mean losing control over what gets published.
Reports that show which channel brings enquiries
Automated weekly or monthly reports pull engagement, response time and lead volume by channel, so you can see which platform is generating business rather than just activity. That data also feeds back into what content and campaigns we recommend next.
Example workflows
Comment triggers a DM and a CRM lead
Someone comments "DM me" on an Instagram post promoting a service or offer. The automation detects the keyword, sends that person a DM automatically with the relevant information and a next step, then logs the lead straight into the CRM tagged with the source post, so the sales team has a qualified contact within seconds of the comment landing.
- 01Automation monitors comments on tagged posts via the Meta Graph API
- 02Comment matches a trigger keyword
- 03Automated DM sends with relevant information and a call to action
- 04If the person replies with contact details, a lead record is created in Zoho or HubSpot
- 05Lead is tagged with the source post and campaign for reporting
Scheduled cross-posting with approval
A piece of content is queued in the content calendar for Tuesday at 10am. The automation formats it for Instagram, Facebook and LinkedIn separately, routes it through an approval step, and publishes it automatically once approved, without anyone logging into three separate platforms.
trigger: schedule.time (Tue 10:00) -> format content per platform -> send to approval queue -> on approval: publish to Instagram, Facebook, LinkedIn -> log post in reporting sheet
Social media automation packages
Social workflows are priced as automation builds. Content creation and scheduling tool fees are separate.
Add-on: Workflow and AI automation (n8n, Make, Zapier, ChatGPT)
| Tier | Delivery | Price |
|---|---|---|
| Single Workflow | 1 week | AED 1,800 (USD 490) |
| Automation Pack | 3 to 4 weeks | AED 3,900 (USD 1,060) |
| AI Operations | 6 to 10 weeks | from AED 9,500 (USD 2,590) |
Sold on its own or added to any CRM package. Hosting, API usage and software licences are billed at cost.
Prices exclude CRM and platform licences, Meta's WhatsApp message charges, ad spend and hosting, which you pay to the vendor at cost. Prices are starting points; we confirm a fixed quote after a scoping call.
Works alongside
Frequently asked questions
One workflow, such as comment-to-DM with CRM capture, costs AED 1,800 (USD 490). A pack covering DM replies, scheduling with approval and reporting is AED 3,900 (USD 1,060). Scheduling tool subscriptions are paid at cost. Content creation is not included.
Instagram and Facebook through the Meta Graph API, covering DMs, comments and scheduled posts. LinkedIn is covered for scheduled posting. Ask us about other platforms on the scoping call.
Yes. Posts can wait in an approval queue until someone signs them off, so automation handles scheduling and formatting while a person keeps the final say.
When someone replies to a DM with contact details or a qualifying answer, the automation creates or updates a lead in Zoho or HubSpot, tagged with the source post and campaign.
Not if they are built from your real answers and tone. Anything the automation is not confident about goes to a person instead of getting a generic reply.
No. It removes the admin (replies, scheduling, lead capture) so whoever runs your social media spends time on content and campaigns. Strategy still needs a person.
DM auto-replies and comment-to-lead workflows are usually live in about a week. Scheduling with approvals and reporting across several accounts takes 3 to 4 weeks.