Social Media Automation
Social Media AutomationWe automate the parts of social media that eat time without needing a human touch: scheduled posting, DM and comment replies, and lead capture that pushes straight into your CRM, so enquiries get answered fast and nothing sits unread in a comment thread.
What we automate on social
Social media generates a steady stream of small tasks, a comment asking for pricing, a DM asking about availability, a post that needs to go out at the same time every week. None of that needs a person doing it manually, and every hour spent on it is an hour not spent on the conversations that actually need judgment.
We build on the Meta Graph API for Instagram and Facebook, which gives direct access to comments, DMs, post scheduling and page insights without relying on a third-party app's rate limits or feature gaps. For workflows that span multiple tools, like a comment reply that also creates a CRM lead and notifies your team on Slack, we connect everything through n8n as the automation layer.
Instagram and Facebook DM auto-reply
Common DM questions (pricing, hours, location, availability) get an instant, accurate reply pulled from your actual business information, day or night. If a message falls outside what the automation is trained to answer, it flags the conversation for your team instead of guessing.
This runs on the same confidence-based handoff logic we use in WhatsApp automation: the bot answers what it knows and gets out of the way for anything that needs a real person.
- Instant DM replies to FAQs across Instagram and Facebook
- Keyword-triggered replies, someone comments a specific word and gets an automatic DM
- Handoff to a human for anything outside a set confidence threshold
- Every DM conversation logged as a lead or contact in your CRM
Comment-to-DM lead capture
This is the workflow most businesses ask for first: someone comments "DM me" or a similar keyword on a post, and the automation sends them a DM automatically, no one on your team has to spot the comment and respond manually. It works well for giveaways, product drops and any post where you're deliberately driving people to comment for more information.
The lead doesn't stop at the DM. Once someone replies with their details, the automation pushes the contact straight into Zoho or HubSpot as a new lead, tagged with which post and campaign it came from, so your sales team can follow up without digging through Instagram manually.
Scheduled posting and cross-posting
Content gets scheduled once and published across Instagram, Facebook and LinkedIn at the times you set, with platform-specific formatting handled automatically rather than posting the same crop and caption everywhere. If you're running a content calendar in a spreadsheet or planning tool already, we connect that directly so scheduling doesn't mean double data entry.
For businesses posting regularly across several accounts or locations, we set up approval steps too, a post can sit in a review queue before it goes live, so automation doesn't mean losing control over what gets published.
Reporting that shows what's actually working
Automated weekly or monthly reports pull engagement, response time and lead volume by channel, so you can see which platform is actually generating business rather than just activity. That data also feeds back into what content and campaigns we recommend next.
Example workflows
Comment triggers a DM and a CRM lead
Someone comments "DM me" on an Instagram post promoting a service or offer. The automation detects the keyword, sends that person a DM automatically with the relevant information and a next step, then logs the lead straight into the CRM tagged with the source post, so the sales team has a qualified contact within seconds of the comment landing.
- 01Automation monitors comments on tagged posts via the Meta Graph API
- 02Comment matches a trigger keyword
- 03Automated DM sends with relevant information and a call to action
- 04If the person replies with contact details, a lead record is created in Zoho or HubSpot
- 05Lead is tagged with the source post and campaign for reporting
Scheduled cross-posting with approval
A piece of content is queued in the content calendar for Tuesday at 10am. The automation formats it for Instagram, Facebook and LinkedIn separately, routes it through an approval step, and publishes it automatically once approved, without anyone logging into three separate platforms.
trigger: schedule.time (Tue 10:00) -> format content per platform -> send to approval queue -> on approval: publish to Instagram, Facebook, LinkedIn -> log post in reporting sheet
Works alongside
Frequently asked questions
Instagram and Facebook automation runs on the Meta Graph API directly, covering DMs, comments and scheduled posting. LinkedIn is supported for scheduled cross-posting. If you need a platform outside these, tell us on a scoping call and we'll confirm what's feasible.
Not if it's built on your real information and tone rather than a generic script. We write the reply logic around your actual FAQs and voice, and anything the automation isn't confident answering gets handed to a human rather than met with a wrong or generic response.
Once someone responds to a DM with contact details or a qualifying answer, the automation creates or updates a record in Zoho or HubSpot automatically, tagged with the source post and campaign. No one on your team has to copy information across manually.
Yes. We can build an approval step into the scheduling workflow so a post sits in a review queue before it publishes. Automation handles the scheduling and formatting, a person still has the final say if you want that control.
No. This automates the repetitive parts, replies, scheduling, lead capture, so whoever runs your social strategy spends their time on content and campaigns instead of manual admin. Strategy and content direction still need a person.
Standard DM auto-reply and comment-to-lead workflows are typically live in 1 to 2 weeks. Adding scheduled cross-posting, approval steps or reporting extends that depending on how many platforms and accounts are involved. A scoping call gets you an exact timeline.